Make 2025 YOUR year to BE SEEN
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With Compelling, Branded marketing Photos
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Make 2025 YOUR year to BE SEEN ⋆ With Compelling, Branded marketing Photos ⋆
Capturing the best and most beautiful aspects of you
Forget Your Age- Embrace Your confidence now
powerful, marketing images that will sell you, your service and your products.
The Over 50 Brand Experience OFFERs
your first impression IS EVERYTHING
It’s time to make an impact as a woman over 50
where the brand experience comes in
The types of photos we capture
HEADSHOTS / PROFESSIONAL
PERSONALITY PROFILES
DETAIL | SUPPORTIVE PHOTOS
two BRANDING SESSIONS to choose from:
OPTION ONE
HALF DAY, OUT AND ABOUT BRANDING SESSION
Keep the marketing fires burning with 100+ photos including detail and social media abstracts, 15 special photos with my signature retouch
THE BRAND FLAME
Best for filling the coffer of needed portraits, behind the scenes and detail social media images
Includes:
Branding questionnaire to put words to what your brand is or wants to be to guide your photoshoot
60-90 minute zoom planning consultation
a shot list and timeline to accomplish all your needs that were decided upon during the consult
Professional hair and makeup application to start your session
A 80+ gallery of cropped and color corrected photos from your session
15 of your favorite portraits retouched with my signature sparkle for your most important portraits
Package Price: $2890
A half deposit required to book your session. Balance due a week before the session takes place.
A STUDIO BRANDING PACKAGE FOR THE NECESSITIES
CHOOSE A PORTRAIT OR DETAIL PACKAGE:
PORTRAIT-8 incredible lifestyle portraits with my signature retouching to bring out your best and 10 detail shots (non portrait) for social media story telling.
OR
DETAIL/LIFESTYLE- Two gorgeous portrait images with an additional 50 detail shots of you at work, at play, interacting, using or showing your product or services.
The Brand SPARK
Best for photos of the many sides of you, for filling in web, updating social media profile photos.
Includes:
Easy brand questionnaire to look at colors, your goals and direction, ways to be visually presenting you.
60 minute zoom planning consultation
A two hours of photography in studio with several wardrobe changes and prop images
Professional hair and makeup application to start your session
Review, and guided assistance to choose your images. Color adjusting and cropping, signature retouching with portraits.
Other images available to purchase, should you find more that you need.
Package Price: $1490
A half deposit required to book your session. Balance due a week before the session takes place.
THE PROCESS: How a successful brand shoot works
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THE PREP
You’ll fill out a brand questionnaire to dive deep about what you brand is, how you see yourself and your business.
A 60-90 minute consultation is next to decide the “stories” that we are looking to show in your photos.
A shot list and timeline with wardrobe is created to make sure that every aspect is covered and planned for.
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THE SESSION
We start your day with professional hair and makeup artisry to get you looking and feeling your best.
We then photograph the variety of looks, locations, detail images (product and social media abstracts) that you will use to boost your sales and credibility. Included are multiple, lifestyle image “headshots” for website and promotional needs. My guided posing assures you are looking great.
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THE Results
We’ll capture the visual communication of what you do, how you do it, and who you serve.
This session generally includes lifestyle portraits, action images, “fly on the wall” views of you doing what what you do, detail shots of your product, your procedure, your tools of the trade. You’ll receive photos social media ready and color corrected for you to be seen.
WHY FOR WOMEN OVER 50
WHY FOR WOMEN OVER 50
AS YOU GET OLDER, YOU NEED MORE FROM A PHOTOGRAPHER
Many photographers are not used to working with mature faces and can often make mistakes that will make wrinkles more apparent, eyes more sunken in and neck wrinkling look like your last name is “Turkey"!
With years of training under my belt, I’m well known for posing and guiding clients so they can relax in front of the camera, all while looking their very best. Any resistance, fears, reservations about being photographed will show up on their faces, so I share a method and a joy that makes all of that tension diminish, to drop the guard and be more yourself.
I use natural light as often as possible so the lighting on my clients is as flattering as it can be. This is especially fabulous for mature faces that want to appear younger.
My goal is to make the entire photo experience as smooth and stress free as possible. With the right guidance and unwavering support tailored to women over 50, you can not only achieve incredible results, but enjoy the process. I promise.
Don’t wait, THe time will never be just right. Now is your time to be seen and make a difference!
“Working with Karen was an incredible experience! Her diligence and passion shines through from the planning stages to completion after the photo shoot. I selected a full day package and was provided with a stylist and hair/make-up artist which made the process even better. I simply had to show up and the magic just happened.
As someone who usually shy’s far away from the camera, I was at ease thanks to Karen’s calm and welcoming nature. We laughed and had FUN all while the camera was clicking and I was none the wiser. The photos are more than I expected in terms of beauty and telling the story for my business. Thank you for making it such a comfortable and enjoyable process Karen!”
-Lisa G
the OVER 50 retouching that maKES THE DIFFERENCE
MY SIGNATURE RETOUCHING DEALS WITH THE THINGS THAT SHOW UP TOO POWERFULLY, OR DON’T BELONG IN YOUR PHOTOS.
My techniques do not involve making you look 40 if you are 70. My goal in my signature retouching technique is to present you in the way that celebrities get to show up: confident, invigorated and at thier best!
This includes any or all of these things:
FaCE
Softening or lessoning deep wrinkles
Softening Removal of “11’s” and puppet lines
Removal of age spots and sun spots
Brightening and making eyes sparkle
Neck softened and made to look more youthful
Jowel impact reduced
Body/hands
Removal of age spots and sun spots, where desired
Hands: Softening of any major veins or wrinkling
Softening or removing of any crepeing or wrinkling
Reshaping or size reduction due to clothing or camera distortion
Hair
Removal of stray hairs, odd hairs anywhere on your body and a clean up of your hairdo
The BEST OF YOU
Remember that if you are promoting yourself, you want to look as good as possible in your photos without exaggeration or distortion of who you are. To look like you “on a really good day!” for your photos is the key to connecting with your audience with authenticity and integrity!
What Others are saying about the brand experience
HOW YOU SHOW UP IN YOUR BUSINESS MATTERS…
The idea of investing in yourself for photos as a woman over 50, when you see the aging signs on your face that you are not happy with, is not only discouraging, it can stop you. Maintaining confidence in how you appear when you do “show up” can be a mental challenge.
It's common to feel anxious and uncertain about how to present yourself and your business to the world without looking “old”, with the mirror not being congruent with how you feel inside.
I create branding photos that make your maturity an asset, not a hindrance.
My mission is to provide women over 50 a way to come alive in their digital presence, their ability to connect with their growing, virtual audience, and give them the inner confidence to “BE SEEN” as they know is required for success.
I’ve designed the Over 50 Brand Experience to help you achieve just that.
TWO BRANDING SESSIONS TO CHOOSE FROM:
brand flame:
HALF DAY,OUT AND ABOUT BRANDING SESSION
Keep the marketing fires burning with 100+ photos including detail and social media abstracts, 15 special photos with my signature retouch.
Best for filling the coffer of needed portraits, behind the scenes and detail social media images
Includes:
Branding questionnaire to put words to what your brand is or wants to be to guide your photoshoot
60-90 minute zoom planning consultation
Shot list and timeline to accomplish all your photos that were decided upon during the consult
Professional hair and makeup application to start your session
A 80+ gallery of cropped and color corrected photos from your session
15 of your favorite portraits retouched with my signature sparkle for your most important portraits
Package Price: $2890
A half deposit required to book your session. Balance due a week before the session.
brand spark:
A STUDIO BRANDING PACKAGE FOR A NEW LOOK
Two Options-Portraits for web of promotional use focus or Detail for support/ fill in images for webinars.
Choose Between:
PORTRAIT-8 incredible lifestyle portraits with my signature retouching to bring out your best and 10 detail shots (non portrait) for social media story telling.
OR
DETAIL/LIFESTYLE- Two gorgeous portrait images with an additional 50 detail shots of you at work, at play, interacting, using or showing your product or services.
Best for photos of the many sides of you, for filling in web, updating social media profile photos.
Includes:
Easy brand questionnaire to look at colors, your goals and direction, ways to be visually presenting you.
60 minute zoom planning consultation
A two hours of photography in studio with multiple wardrobe changes
Professional hair and makeup application to start your session
Review, and guided assistance to choose 8 images for my signature retouching, 3 sizes of cropping for your use, + 10 social media abstracts/detail images, color corrected for your use.
Other images available to purchase, should you find more that you need.
Package Price: $1490
A half deposit required to book your session. Balance due a week before the session.
FAQs
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Along with engaging lifestyle portraits, these are our focus:
Working Shots: Capture the essence of your daily activities. These shots offer a genuine glimpse into your professional life. Whether you're passionately crafting a piece, consulting with clients, or overseeing your business, these images humanize your brand and provide authenticity.
Action Shots: Activities that you recommend your clients engage in can be transformed into compelling marketing material. These images bring your guidance to life and help potential clients visualize the experiences they'll enjoy when working with you.
Custom Flatlays: Flatlays are overhead images that show an aspect of what you do. Whether it's arranging your products, tools, or elements of your work, these flatlays become your signature visual language. No more searching for generic stock photos; you'll have your collection of eye-catching visuals that align perfectly with your brand's identity.
Detail Shots: These close-ups are more than just photos; they're your storytelling tools. Highlighting intricate aspects of your process, such as holding your product, painting silk, or crafting handwritten notes to clients, detail shots create intrigue and connection. They draw potential clients into your world, sparking interest, and inviting them to explore further.
We'll discuss the props and elements that align with your brand and messaging during your planning session. This ensures that your images not only look fantastic but also speak directly to your audience, whether you're sharing them on Facebook, Instagram, or your website. Your imagery becomes a powerful storytelling tool, reinforcing your unique identity in a visually captivating way.
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Yes, I provide hair and makeup artistry as a key component to my sessions.
My experienced professional will work closely with you to achieve the look you desire, from a natural "no-makeup, camera ready" appearance to more dramatic styles, including lashes.
If you have sensitivities to products, you're welcome to bring your own.
You can also bring a photo with a look you love for reference, and don't forget to bring your favorite lipstick along.
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The wonderful thing about this question is you are not responsible for how you look in your photos, I am!
Half of my clients feel that they “don’t look good in pictures” and are totally floored when they see what a little guidance can do when it comes to the results. I work with your body type to really position you in flattering ways where you look your best. Once you say “yes” to a session, you are in great hands that will take care of you, start to finish!
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Yes, I offer retouching services to enhance your photos. Please look at the detailed description above that shares what and how I create the retouching I do.
If you have specific retouching requests, please let me know during our consultation.
Additional retouching may be purchased to your order, if you wish it applied to more photos.
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With branding photography, you can expect an investment ranging from $1500 to $5000.
There's no pressure or upsell; you receive all that is listed in the description, without any additional investment. Some clients will rent the perfect space with which to have their photos taken, one that represents the “feel” of their branding. Some clients choose to upgrade your package after reviewing their photos. I will work with you to get just the package that is best for you.
I caution you her to beware of unusually low priced offers in branding photography. Exceptional, scroll-stopping images are crucial for building your online presence, connecting with your audience, and promoting yourself and your business. Spending time with the wrong photographer can cost you money AND time.
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This endeavor not only enhances your professional image but is also an essential tax write-off for your business.
It's a powerful way to increase your income by presenting yourself as the "go-to" specialist in your field, and can fully be a deducted expense.
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If part of your session is in my studio, I am based in La Mesa, California, on the side of Mt. Helix.
You'll receive detailed directions before your session.